AFGHT Christian Academy · Brand Identity System · Final Approved
FINAL APPROVED · 8-COLOR SYSTEM · V2
AFGHT
CHRISTIAN ACADEMY
Nurturing Faith · Building Futures
BOLD · SPIRIT-FIRED · PRESTIGIOUS
#2A0A00Espresso
#7A0C0CBurgundy
#B40608Crimson
#C73F17Terracotta
#F47700Orange
#F9A719Amber
#FDF5EEPaper
#0D3D3CTeal ✦
Color swatches
#2A0A00
Deep
Espresso
#7A0C0C
Burgundy
#B40608
Crimson
#C73F17
Terracotta
#F47700
Vivid
Orange
#F9A719
Amber
#FDF5EE
Warm
Paper
#0D3D3C
Deep Teal
✦ Accent
Logo color map
Firebird icon — element breakdown
Firebird / Dove body
#7A0C0C · Burgundy
Solid fill on the bird form — deep, grounding, Spirit-anchored
Flame gradient
#B40608 → #C73F17 → #F47700 → #F9A719
Crimson base rising to Amber tip — fire of the Holy Spirit
Cross
#FDF5EE · Warm Paper / White
Centered within flame — purity, faith anchor
Wordmark — AFGHT
#2A0A00 · Deep Espresso
Primary logotype weight — anchors identity to dark ground
CHRISTIAN ACADEMY badge/bar
#B40608 · Crimson
Label bar beneath wordmark — ties back to flame
Color roles
Deep Espresso
#2A0A00
Primary backgrounds · body text · dark sections · logotype anchor
Burgundy LOGO
#7A0C0C
Firebird/dove body · dark ceremony banners · heritage sections · gradient anchor
Crimson LOGO
#B40608
Flame gradient base · "CHRISTIAN ACADEMY" badge · subheadings · badge fills
Terracotta
#C73F17
Taglines · eyebrow labels · supporting text · dividers · flame gradient mid
Vivid Orange
#F47700
Primary CTAs · main headlines · attention color · flame gradient upper
Amber
#F9A719
Warm highlights · flame tip · social graphics · supporting accent
Warm Paper
#FDF5EE
Light backgrounds · reversed text · cross color · buffer between dark + teal
Deep Teal ✦
#0D3D3C
Accent only — enrollment CTAs · badges · borders · separators · never a large fill block
Gradient system — fire sequence
Full fire — logo flame, hero banners, primary graphic backgrounds
#7A0C0C → #B40608 → #C73F17 → #F47700 → #F9A719
Deep fire — dark ceremony banners, heritage/formal sections
#7A0C0C → #B40608 → #C73F17
Warm flame — light section accents, social graphics, enrollment materials
#C73F17 → #F47700 → #F9A719
Deep Teal #0D3D3C — accent applications
Dot tag
Divider
Separator
ENROLL NOW
Filled CTA
APPLY NOW
Outline CTA
FALL 2026
Frame badge
Fade line
Avoid pairing Deep Teal directly on Espresso (#2A0A00) — insufficient contrast. Always use Warm Paper (#FDF5EE) as a buffer between those two colors.
AFGHT Christian Academy · Brand Identity System · Final Approved · 2026
afght.org · 256-237-1604 · 1824 Moore Ave, Anniston AL 36201